Thinking of creating an online newsletter & seeking info on how to generate revenue from readers?
Written by admin on December 25th, 2009
Looking to start community based newsletter on specific subject matter. How would I generate revenue- from advertisers? Per page view? Any business professionals out there that can help me understand revenue model alittle further. Thanks.
December 27th, 2009 at 6:09 am
If you are going to start an online newsletter, you can choose these business models:
1. Subscription based model = you charge a membership fee whether monthly or annual to read and subscibe to the newsletter. Be sure to have really compelling and unique content that others will not be able to get for free with your newsletter.
What others do is to give a free sample or teaser of the content — e.g. the first 2 paragraphs of an article — and to read more or access more content, the visitor has to subscribe and pay.
There are several shopping cart systems that allow for memberships like this wherein you will automatically flagged when a membership payment is due and to ensure that the subscriber is not giving away the password/username to others
2. Advertising based model = this basically means your entire content is free for all. Advertising can either be
- cost per 1000 impressions or CPM wherein you are paid for every 1000 visitor that sees the ad
- cost per click or CPC where you get paid everytime someone clicks on the ad
- cost per action or CPA where you get paid everytime a predetermined action happens (e.g. sale, qualified lead, etc)
There are several ways you can earn money from advertising:
a. Join an advertising network. Advertising networks are organizations that aggregate Web sites that offer advertising space, and sell banner ads (and other advertising options) across them. Traffic requirement is often a minimum of 5,000 monthly impressions, although many do not accept sites hosted by free page services.
Burst Media
Fastclick (ValueClick).
Advertising.com.
Tribal Fusion
b. Participate in contextual advertising networks. Contextual advertising are text ads delivered based on the content of the web page using an automated system.
Google Adsense
Yahoo! Publishing Network (currently in beta and available to US publishers only)
Intellixt
Quigo Adsonar
IndustryBrains
Commission Junction Evolution
Kanoodle Brightads
Clicksor
Contextweb
Bidclix
Bidvertiser
c. Sell advertising for your site directly. This is admittedly a more difficult route for a small business site wanting to earn advertising revenues. But hey, as they say: “no pain, no gain!”
December 27th, 2009 at 10:21 am
You could generate revenue directly from readers by charging a subscription fee for premium content. For example, you may have a free newsletter which only features snippets of articles and not the entire content which would be available for an annual or monthly fee for example. Placing subscription walls around content however has been shown to reduce consumption of media dramatically – especially for those that are just getting started in the space.
I would reccomend selling advertising on an impression basis – often called CPM in the industry. CPM means “cost per thousand impressions” and is the industry standard. It’s not an easy task to determine the right CPM so research related sites accordingly and see how much they charge for advertising.
December 30th, 2009 at 3:14 pm
hi check this link it might be useful
..